How Sulapac is Changing the Way People Think About Packaging
Introducing: Highland’s new eco-packaging.
During the Pre-Highland era, way back when we were identifying the public need for hair care education and access to simple products to support hair health, we established two irrevocable rules.
- We would make a superior product using only all-natural ingredients. (Nailed it…)
- We would meticulously search for ways to be carbon-efficient while also enabling our customers to limit their carbon footprint..
Following this second rule proved difficult and time-consuming. It quickly became evident why the brands you know in the industry cut the many corners they do. Ignoring the very real and damaging effects this industry has on the environment is much simpler and much more affordable… but that wasn’t an option for us.
The tedious search for viable packaging was frustrating and provided largely underwhelming results. The inaccessibility of eco-friendly packaging is perpetuating and magnifying this industry’s plastic waste problem. “Motherf**k plastic”, we thought to ourselves.
These challenges only emboldened our mission and paved the way for differentiation as a brand, which ultimately connected us to Sulapac, a beautifully designed alternative to plastic.
Not only was Sulapac a viable and good-looking packaging option for Highland, but the founders, Dr. Suvi Haimi and Dr. Laura Tirkkonen-Rajasalo, and their mission resonated strongly with our team.
Read on to learn more about Sulapac and how we’re working together to stand against the traditionally harmful habits of the personal care industry while providing the Highland community a planet-friendly consciousness they deserve.
What’s Sulapac made of?
Sulapac is a fully biodegradable material innovation made of sustainably sourced wood and plant-based binders.
- All Sulapac® materials are made from sustainably sourced, GMO-free raw materials that are food contact approved.
- The wood ingredient comes from the wood industry’s processing side streams that would otherwise have gone to a landfill.
It kinda looks like plastic? How’s it different?
Sulapac definitely looks and feels a lot like plastic but remember plastic f*cking sucks.
- Sulapac® biodegrades fully without leaving permanent microplastics behind.
- If it accidentally ends up in nature, it won’t harm the ecosystem.
- It will biodegrade in a similar timeframe as tree leaves or a piece of natural wood and without releasing hazardous chemicals that could harm the ecosystem as plastic does.
Our long-term goal was to provide a packaging solution that’s durable and planet-friendly. We honestly didn’t think this combo existed. Yet, Sulapac accomplishes the damn thing. Here’s how:
- Sulapac materials are bio-based, whereas conventional plastic is fossil-based, which makes Sulapac® a climate-friendly alternative to traditional plastic.
- Sulapac is circular by design and the wood Sulapac uses originate from sustainably managed forests, meaning it’s truly renewable and doesn’t contribute to deforestation.
No trees are harmed in the production of Sulapac. The wood chips and wood flour that they use come from industrial side streams – in other words, they turn wood waste into plastic alternatives.
How should one dispose of an empty Sulapac?
- The material is turned into soil via commercial/industrial composting
- Industrial composting is an aerobic (oxygen present) process that takes place in controlled conditions.
- The outcomes of the industrial composting process are CO2, water, and compost, which can be used for enhancing the quality of the soil.
Peep this diagram for an easier understanding of the industrial composting system:
Finding commercial composting drop-off zones near you:
When the container reaches its end of life, commercially compost it!
- Here are some local resources to better guide you with this:
- You can also check out your local waste management services online. Composting hubs are typically easy-to-access and oftentimes they collect directly from your residence!
Ok, so what else can I do with my Sulapac container?
Repurpose the containers
- A Sulapac jar can be reused for multiple purposes after its initial function. Why not, right? The containers are sturdy, portable, and honestly just look good. For example, it is a perfect-sized container for other products and travel-item storage.
Want to learn more about Sulapac and their journey? Visit their site!
Check out this diagram on some of Sulapac’s quick hitters to easily communicate:
Sulapac material is thoughtfully designed for environmentally conscious customers and brands who value premium design.
It is also the first mass-producible biodegradable packaging material in the world.
We hope you are as stoked as us to dive into this revolutionary upgrade!