In this article:

  • What is Neutrl?
  • How does offsetting work?
  • Examples of Neutrl projects
  • In conclusion

The carbon emissions from the global retail industry are enormous, contributing greatly to the climate crisis. Data suggests that consumers are eager to buy environmentally sustainable products, but retailers simply aren’t prepared to offer them. That’s where Neutrl comes in! In this post, we’ll give a quick rundown of this cutting-edge company and how their carbon offsetting system works.


What is Neutrl?

Neutrl is a revolutionary company paving the way for sustainable consumerism. Their dream is the same as everyone else's: to avert the climate crisis and preserve our home.

In short, if you choose do opt in during checkout, Neutrl will add 2% charge to your checkout total (usually about 65 cents), and use that donation to fund leading emissions removal projects to take carbon out of the air. 

Let’s dive in further. 


How does offsetting work?

Once you checkout, Neutrl gets to work. By taking into account variables like the weight of your purchase and the distance it will ship, their algorithm figures out how much carbon your order is responsible for. With the carbon calculated, they determine the cost to offset it and add it to your total, if you opt in during checkout. It’s a complex process but happens in the blink of an eye (so it won’t slow you down while shopping).

Next, Neutrl puts the ~2% premium of your purchase directly towards pioneering emissions removal projects. Based all over the United States and some overseas, these projects use different methods to pull carbon out of the atmosphere and put it into long-term storage. 

In effect, the same amount of emissions produced to create your online order is stored by a project we work with. In this way, your order is made carbon neutral, and we are one order closer to a sustainable retail industry.


Examples of Neutrl projects:

Neutrl partners with a diverse selection of emissions removal projects. Here are just a few that we really like:

Running Tide is a Maine-based company that produces kelp micro forests to absorb atmospheric carbon dioxide. Their buoys host huge kelp strands that eat up carbon dioxide to grow. Once heavy enough, the micro forests sink to the bottom of the ocean, where they are either locked into the seafloor or eaten by seabed creatures. This method stores carbon for up to millions of years. 

CarbonCure is a concrete company run out of Nova Scotia, Canada. They invented a process in which carbon dioxide from the atmosphere is injected into concrete as it is being prepared. This not only locks the carbon for generations to come but lowers concrete’s cost and increases its strength. 

Charm Industrial is a carbon-negative oil company. Crazy, we know! Their bio-oil (unrelated to the fossil fuel oil you’re likely familiar with) is a blend of biowaste, including corn stalks and timber waste. This carbon-rich bio-oil is injected deep into the earth, where it is safely locked for thousands of years. 


Wrapping it up

Carbon emissions from online retail sales are a beast to control but it’s actually becoming possible. Neutrl gives brands to cut emissions from their online sales with offsets.

This is just one of many ways Highland is committed to sustainability in the present and future-focused for generations to come. We’re always looking for new ways to be innovative and impactful and you can be sure that this is just the beginning for Highland. Let’s get to work.