How often do you shampoo your hair? Every time you shower? Have you ever asked why?

In 2020, 63.7% of people in the United States reported shampooing 5+ times in a given week.

Studies show that cutting it all down significantly is truly healthier in many regards. And look, we aren’t saying to stop washing your hair completely. Maintaining your hair is important, but there are some negative effects from doing so in excess...especially with your common chemical-ridden products.

Bettering your hair health

If you wash your hair too much, it can become dry, frail and eventually, it begins to break down. Some other effects that come from over-cleansing include a dry, irritated or itchy scalp. A dryer scalp can lead to hair shedding.

Hair produces natural oil called sebum, and shampoo is a wetting agent that captures and holds excess oils and dirt, which you then rinse out to clean the hair. These oils that the shampoo removes are essential for healthy hair. The absence of healthy oils can dry your follicles out at their roots.

Not to mention, some of the most customary chemicals present in these standard shampoos make the situation far worse. Refer to our new blog-read coming this week to learn more about some harmful ingredients companies are using out there. 


Consuming less is wasting less

Ok, now that we know the vast majority of people are shampooing their hair in excess, we also have to understand the indirect effects of this over usage. Consumption.

Each year, 552 million bottles of shampoo end up in landfills in the United States, which is enough to fill 1,164 football fields.


For a standard shower head, every minute wasted equates to 2.5 gallons of water. Shampooing can oftentimes take multiple minutes in the shower to rinse out so you can see how these numbers add up. 

Consolidating your hair care routine into simple products can make all the difference. 


Team recommendation:

“So, how often should I be washing my hair then?” 

To keep it short and sweet, we recommend 3-4 traditional shampoos a week. Every head of hair is different so it’s useful to research your hair type and the recommended washing cycles. Yet, with so many unhealthy shampoos out there, it’s important to start thinking about what you put in your hair. The average person will maintain a healthy head of hair by shampooing at this suggested frequency. 

BUT, this doesn’t mean your hair won’t benefit from other forms of natural cleansing throughout the week.

Check out our multi-purpose pomade and its truly game-changing properties that promote a healthier and simpler hair routine.