Highland’s ‘The Wash’ Named Best Overall Shampoo in Men’s Journal 2025 Grooming Awards
Highland Style Co. is thrilled to announce that The Wash has officially been crowned “Best Overall Shampoo” in the 2025 Men’s Journal Grooming Awards.
"Anything you lather into your hair and pores should have an ingredient list you can actually understand."
This isn’t just a win for us—it’s a win for every person who’s ditched harsh, chemical-packed shampoos in favor of something better. Something smarter. Something cleaner.
“The Wash was never about following trends—it was about fixing what’s broken,” said the Highland team. “Over 40% of shampoos out there contain PFAS—so-called ‘forever chemicals’ that can mess with your hair and your health. We said, ‘No more.’”
Packed with natural, performance-driven ingredients and completely free from sulfates, parabens, and plastic packaging, The Wash is proof that clean hair doesn’t need a greasy adjustment phase or a chemistry degree to understand. From day one, it just works—cleansing without stripping, balancing your scalp, and leaving your hair feeling like itself again.
Men’s Journal editors wrote “Anything you lather into your hair and pores should have an ingredient list you can actually understand.” We couldn't agree more.
And we’re just getting started.
Highland remains committed to delivering no-fuss results with real, plant-powered performance. Whether you’ve been with us since launch or just discovering us now—this award is your win, too.
Ready to ditch shampoo?
Try the award-winning Wash from Highland
