I’ve been bouncing around different hair putty-like products ever since I started ridding my house of plastics and heavy chemicals. It’s been really difficult to find an eco-friendly packaged, ingredient safe hair paste/putty. I definitely balked at the price, but I’m so glad I gave this a shot, it smells amazing, has great hold, and doesn’t make my hair greasy. A little goes a long way, so I feel like it justifies the cost + the recyclable tin makes it the perfect product for me. Customer for life.