Once I started to grow my hair a bit longer (medium length), I found it hard to find a product that didn't make my hair feel gunky or stiff. The Glacial Clay Pomade is what I was looking for! The clay disperses on my hands evenly and seems to do the same throughout my hair. I also love the fact that I can wash it after a couple of days, or decide not to, and it seems to be the same every day. Even without adding a ton of product in, it seems to hold the shape I'm after day after day. Since I've started using the Glacial Clay Pomade, my hair feels softer and more healthy. My wife has also noticed the same. I'm a big fan of this one!