This product is a game changer. I have coarse hair that tends to be lifeless and looks kinda rough by midday. The pomade makes my hair look and feel so much softer - plus, if I run my fingers though my hair, at any point in the day - i get a boost without it looking messy or frizzy. In fact - my hair looks better as the day progresses.
This is the only hair styling product I'll ever buy from now on.
