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Angled close-up of The Wash bottle showing pump dispenser, Highland logo, and product name against a soapy black background
Angled close-up of The Wash bottle showing pump dispenser, Highland logo, and product name against a soapy black background

4.89 AVERAGE

Voted the 'Best Overall Shampoo' of 2025

"Colorado-based Highland recently released The Wash, and we’re more than taken with it. It contains non-toxic, high-performance ingredients that promote hair and scalp health. And, just as important, it feels and smells great."

-Men's Journal Editors

100% RECYCLABLE HYDRATING & NOURISHING SULFATE & PARABEN FREE CRUELTY FREE GLUTEN FREE SLS FREE SILICON FREE COLOR SAFE FREE US SHIPPING ON ORDERS $60+ Paraben & Sulfate Free
100% RECYCLABLE HYDRATING & NOURISHING SULFATE & PARABEN FREE CRUELTY FREE GLUTEN FREE SLS FREE SILICON FREE COLOR SAFE FREE US SHIPPING ON ORDERS $60+ Paraben & Sulfate Free
100% RECYCLABLE HYDRATING & NOURISHING SULFATE & PARABEN FREE CRUELTY FREE GLUTEN FREE SLS FREE SILICON FREE COLOR SAFE FREE US SHIPPING ON ORDERS $60+ Paraben & Sulfate Free
100% RECYCLABLE HYDRATING & NOURISHING SULFATE & PARABEN FREE CRUELTY FREE GLUTEN FREE SLS FREE SILICON FREE COLOR SAFE FREE US SHIPPING ON ORDERS $60+ Paraben & Sulfate Free
100% RECYCLABLE HYDRATING & NOURISHING SULFATE & PARABEN FREE CRUELTY FREE GLUTEN FREE SLS FREE SILICON FREE COLOR SAFE FREE US SHIPPING ON ORDERS $60+ Paraben & Sulfate Free
100% RECYCLABLE HYDRATING & NOURISHING SULFATE & PARABEN FREE CRUELTY FREE GLUTEN FREE SLS FREE SILICON FREE COLOR SAFE FREE US SHIPPING ON ORDERS $60+ Paraben & Sulfate Free
100% RECYCLABLE HYDRATING & NOURISHING SULFATE & PARABEN FREE CRUELTY FREE GLUTEN FREE SLS FREE SILICON FREE COLOR SAFE FREE US SHIPPING ON ORDERS $60+ Paraben & Sulfate Free
100% RECYCLABLE HYDRATING & NOURISHING SULFATE & PARABEN FREE CRUELTY FREE GLUTEN FREE SLS FREE SILICON FREE COLOR SAFE FREE US SHIPPING ON ORDERS $60+ Paraben & Sulfate Free
100% RECYCLABLE HYDRATING & NOURISHING SULFATE & PARABEN FREE CRUELTY FREE GLUTEN FREE SLS FREE SILICON FREE COLOR SAFE FREE US SHIPPING ON ORDERS $60+ Paraben & Sulfate Free
100% RECYCLABLE HYDRATING & NOURISHING SULFATE & PARABEN FREE CRUELTY FREE GLUTEN FREE SLS FREE SILICON FREE COLOR SAFE FREE US SHIPPING ON ORDERS $60+ Paraben & Sulfate Free
100% RECYCLABLE HYDRATING & NOURISHING SULFATE & PARABEN FREE CRUELTY FREE GLUTEN FREE SLS FREE SILICON FREE COLOR SAFE FREE US SHIPPING ON ORDERS $60+ Paraben & Sulfate Free
100% RECYCLABLE HYDRATING & NOURISHING SULFATE & PARABEN FREE CRUELTY FREE GLUTEN FREE SLS FREE SILICON FREE COLOR SAFE FREE US SHIPPING ON ORDERS $60+ Paraben & Sulfate Free
100% RECYCLABLE HYDRATING & NOURISHING SULFATE & PARABEN FREE CRUELTY FREE GLUTEN FREE SLS FREE SILICON FREE COLOR SAFE FREE US SHIPPING ON ORDERS $60+ Paraben & Sulfate Free
100% RECYCLABLE HYDRATING & NOURISHING SULFATE & PARABEN FREE CRUELTY FREE GLUTEN FREE SLS FREE SILICON FREE COLOR SAFE FREE US SHIPPING ON ORDERS $60+ Paraben & Sulfate Free
100% RECYCLABLE HYDRATING & NOURISHING SULFATE & PARABEN FREE CRUELTY FREE GLUTEN FREE SLS FREE SILICON FREE COLOR SAFE FREE US SHIPPING ON ORDERS $60+ Paraben & Sulfate Free

The Wash in the Wild

Man adjusting curly hair in bathroom mirror with towel at waist; overlay text: My easy curly hair routine Open modal to view video of Man adjusting curly hair in bathroom mirror with towel at waist; overlay text: My easy curly hair routine
Hand holding HIGHLAND bottle labeled THE WASH under shower; my (all natural) hack for the cleanest shiniest waves Open modal to view video of Hand holding HIGHLAND bottle labeled THE WASH under shower; my (all natural) hack for the cleanest shiniest waves
Bearded man in light blue shirt touching his hair; caption reads 'My hair routine is really no'. Open modal to view video of Bearded man in light blue shirt touching his hair; caption reads 'My hair routine is really no'.
Bearded man speaking, mouth open, wearing green cap with patch OAK&STEEL and brown shirt labeled PONCHO, clip-on mic visible. Open modal to view video of Bearded man speaking, mouth open, wearing green cap with patch OAK&STEEL and brown shirt labeled PONCHO, clip-on mic visible.
Man adjusting curly hair in bathroom mirror with towel at waist; overlay text: My easy curly hair routine Open modal to view video of Man adjusting curly hair in bathroom mirror with towel at waist; overlay text: My easy curly hair routine
Hand holding HIGHLAND bottle labeled THE WASH under shower; my (all natural) hack for the cleanest shiniest waves Open modal to view video of Hand holding HIGHLAND bottle labeled THE WASH under shower; my (all natural) hack for the cleanest shiniest waves
Bearded man in light blue shirt touching his hair; caption reads 'My hair routine is really no'. Open modal to view video of Bearded man in light blue shirt touching his hair; caption reads 'My hair routine is really no'.
Bearded man speaking, mouth open, wearing green cap with patch OAK&STEEL and brown shirt labeled PONCHO, clip-on mic visible. Open modal to view video of Bearded man speaking, mouth open, wearing green cap with patch OAK&STEEL and brown shirt labeled PONCHO, clip-on mic visible.
Man adjusting curly hair in bathroom mirror with towel at waist; overlay text: My easy curly hair routine Open modal to view video of Man adjusting curly hair in bathroom mirror with towel at waist; overlay text: My easy curly hair routine
Hand holding HIGHLAND bottle labeled THE WASH under shower; my (all natural) hack for the cleanest shiniest waves Open modal to view video of Hand holding HIGHLAND bottle labeled THE WASH under shower; my (all natural) hack for the cleanest shiniest waves
Bearded man in light blue shirt touching his hair; caption reads 'My hair routine is really no'. Open modal to view video of Bearded man in light blue shirt touching his hair; caption reads 'My hair routine is really no'.
Bearded man speaking, mouth open, wearing green cap with patch OAK&STEEL and brown shirt labeled PONCHO, clip-on mic visible. Open modal to view video of Bearded man speaking, mouth open, wearing green cap with patch OAK&STEEL and brown shirt labeled PONCHO, clip-on mic visible.

Wildly Happy Hair

Our unique, clinically-backed formula promotes hair and scalp well-being with every wash. 

Rear view of person massaging black hair into thick lather with The Wash shampoo in a tiled shower
Person lathering and rinsing long hair with The Wash shampoo in a tiled shower

Cleanse

Unlike traditional shampoos, this coconut-derived surfactant combo creates a hygienic wash without stripping -- and unlike shampoo alternatives, it actually lifts dirt, debris and toxins away for an addicting clean that replaces your old shampoo forever.

Paint roller icon

Cocamidopropyl Betaine

Glycol Stearate icon

Glycol Stearate

Olefin Sulfonate icon

Olefin Sulfonate

Hydrate

Meadowfoam oil, hyaluronic acid, and glycerin team up to nourish and lock in moisture for a hydrating clean – it’s basically skincare for your hair and scalp.

Front view of meadowfoam flower showing five white petals and a yellow center on a green circular background

Meadowfoam Flower

Glass pipette releasing a clear drop of hyaluronic acid serum onto a glossy blue background

Hyaluronic Acid

Close-up of pipette releasing a clear glycerin drop, showing the viscous serum texture on a pale blue background

Glycerin

Nourish

The Wash is loaded with lentil, cicer, and quinoa seed extracts. This amino acid, vitamin rich protein combination works to repair and strengthen hair and improve elasticity. 

Close-up of lentil seeds showing mixed tan and brown texture on a white background

Lentil Seed

Close-up of cicer seed showing round beige seeds and textured surface on white background

Cicer Seed

Close-up of sprouted quinoa seeds showing texture and small green shoots on a white background

Quinoa Seed

Don't just take it from us...

5 out of 5 stars
So far, great!

I’ve been using The Wash for a little over a week now and it’s all been good. I only need a single pump and it smells great, too. It cleans but doesn’t feel like it’s stripping my hair. Plus, I don’t feel the need to use a conditioner in addition to this wash. Time will tell for sure, but I’m impressed so far.

DB
Doug B.
Verified Buyer
Front view of The Wash 10.1oz / 300ml pump bottle showcasing Highland logo and product name against dark stone background The Wash
5 out of 5 stars
Clean and Simple

Feels clean, smells good, AND suds up unlike other natural shampoos. Great so far!

JP
Jon P.
Verified Buyer
Front view of The Wash 10.1oz / 300ml pump bottle showcasing Highland logo and product name against dark stone background The Wash
5 out of 5 stars
Great Product

Have been using for about a month and my hair and scalp have never felt better. Highly recommend.

RS
Robert S.
Verified Buyer
Front view of The Wash 10.1oz / 300ml pump bottle showcasing Highland logo and product name against dark stone background The Wash
5 out of 5 stars
My hair felt like it does at the salon.

The shampoo is insane!!! It smells like a spa and I didn’t even use conditioner after because my hair was so soft. Just sprayed on my leave in conditioner and my hair felt like it does at the salon post wash and it feels so clean. Good work!

MJ
Michaela J.
Verified Buyer
Front view of The Wash 10.1oz / 300ml pump bottle showcasing Highland logo and product name against dark stone background The Wash
5 out of 5 stars
Excellent Product

I enjoy the all natural aspects of the product. It keeps my hair feeling light and healthy. I would recommend using this product for better healthier hair.

KN
Kevin N.
Verified Buyer
Front view of The Wash 10.1oz / 300ml pump bottle showcasing Highland logo and product name against dark stone background The Wash
5 out of 5 stars
Great stuff!

Best shampoo I have ever used. Doesn’t have a bunch of chemicals in it.

MB
Matt B.
Verified Buyer
Front view of The Wash 10.1oz / 300ml pump bottle showcasing Highland logo and product name against dark stone background The Wash
5 out of 5 stars
Superior product, quality results, health conscious haircare

Exceptional results using the Highland hair care line (wash, cream, clay). Hair is significantly healthier than prior to use (previously used pro stylist products). Initially hesitant to try, but now I use Highland exclusively!

RV
R. V.
Verified Buyer
Front view of The Wash 10.1oz / 300ml pump bottle showcasing Highland logo and product name against dark stone background The Wash
5 out of 5 stars
Fresh, Effective, and Genuinely Natural

I’ve been really impressed with The Wash. It’s gentle on my skin, smells clean without being overpowering, and actually feels like it's made with thoughtful, sustainable ingredients. A little goes a long way, and I appreciate that it doesn’t leave any residue—just a fresh, balanced feeling. Highland is delivering on its mission, and I’m happy to support a brand that cares about both quality and the planet.

CW
Cale W.
Verified Buyer
Front view of The Wash 10.1oz / 300ml pump bottle showcasing Highland logo and product name against dark stone background The Wash
5 out of 5 stars
Fresh, Effective, and Genuinely Natural

I’ve been really impressed with The Wash. It’s gentle on my skin, smells clean without being overpowering, and actually feels like it's made with thoughtful, sustainable ingredients. A little goes a long way, and I appreciate that it doesn’t leave any residue—just a fresh, balanced feeling. Highland is delivering on its mission, and I’m happy to support a brand that cares about both quality and the planet.

CW
Cale W.
Verified Buyer
Front view of The Wash 10.1oz / 300ml pump bottle showcasing Highland logo and product name against dark stone background The Wash
5 out of 5 stars
Natural and Sustainable… Clean Responsibility!

I am impressed with all the Highland products I have been using. The Wash is another sold addition. I am glad to support companies that have a higher and broader vision, even with something arguably mundane as keeping yourself clean. I look forward to seeing what else is in the future!

RY
Rich Y.
Verified Buyer
Front view of The Wash 10.1oz / 300ml pump bottle showcasing Highland logo and product name against dark stone background The Wash

The Wash

Sale price$36.00 USD

In contrast to harsh, traditional shampoos, we meticulously engineered this pH balanced, versatile cleanser with clinically backed botanicals and proteins to encourage healthy growth and deeply hydrate, detoxify, and enrich your hair.

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4.9 / 5
10.1oz / 300ml  |  Sandalwood & Wild Mint aroma

Don't call it a shampoo... The Wash from Highland is an absolute freak in the shower — bringing hydration, balance, and nourishment to your hair and scalp.

The wild mint and sandalwood aroma invigorate the senses for a grounding shower experience while our gentle formula promotes hair and scalp harmony for flawless hair days, every day.

+ Boosts Hair & Scalp Health
+ Performance & Hydration
+ Supports Healthy Hair Growth

Apply 1-2 pumps to wet hair and massage thoroughly into your roots and scalp, letting these wild ingredients do their thing, then rinse. Suitable for daily use.

Wash frequency varies by hair type and length, experiment until you find the number of washes per week that makes your hair look and feel its best.

That being said, The Wash was designed to be effective for all hair types, textures, men, women and whoever to enjoy.

Water - Some high quality H20…

Sodium C14-16 Olefin Sulfonate - An anionic surfactant, one of the safest non-toxic cleaning agents you can source.

Cocamidopropyl Betaine - A coconut-derived surfactant that helps to gently clean the hair and scalp.

Glycol Stearate - Another coconut-derived ingredient, this one brings emollience, stabilizing, and conditioning benefits.

Glycerin - This rich humectant acts as moisture magnet to moisturize the hair and scalp while bringing a rich and luxurious lather to the shower routine.

Cocamide MEA - This coconut-derived component brings some foam to the cleansing experience while assisting in oil and dirt removal.

Lentil Seed Extract - Rich in proteins and B vitamins, it helps strengthen hair fibers and protect them from damage.

Hydrolyzed Cicer Seed & Quinoa Seed Extract - Contains high levels of proteins and amino acids that can penetrate the hair shaft to strengthen it from within. It forms a protective film on the hair that helps retain moisture and improve elasticity while promoting the appearance of fullness.

Chenopodium Quinoa Seed Extract - A protein-rich extract that helps repair damaged hair and protect the hair shaft. Quinoa proteins are particularly good at binding to the hair fiber, helping to seal the cuticle and prevent moisture loss. It can also help protect hair color and improve shine.

Caffeine -This coffee derived component is clinically backed to support healthy hair growth and reduce hair shedding through its DHT blocking capabilities. 

Hyaluronic Acid - A powerful humectant that helps draw in water and retain hydration in both the scalp and hair. It can hold up to 1000 times its weight in water, helping prevent dryness and adding volume to hair.

Gluconolactone (and) Sodium Benzoate - This combination serves as a preservation system. Gluconolactone is a polyhydroxy acid (PHA) that provides gentle exfoliation, while sodium benzoate inhibits microbial growth.

Cyamopsis Tetragonoloba (Guar) Gum - Derived from guar beans, it helps improve the texture of and provides slip to prevent tangling during washing.

Meadowfoam Oil - A lightweight, stable oil that helps seal in moisture without leaving hair greasy. It's particularly good at penetrating the hair shaft and provides protection from environmental damage.

Rosemary Extract - An extract containing carnosic acid, a natural product of rosemary that has been shown to inhibit DHT. It also has antimicrobial properties and adds a natural fragrance.

Tocopherol - : Acts as an antioxidant to protect hair from free radical damage and has synergistic effects with caffeine for hair growth & alopecia treatment.

Polyquaternium-10 - Provides conditioning benefits, reduces static, and improves both wet and dry combing, thus making the hair more manageable.

Potassium sorbate - This gentle, food-safe preservative helps prevent microbial growth.

Mentha Arvensis - This wild mint derived ingredient is clinically backed to support hair growth while stimulating the hair follicle and scalp. It also assists the overall effortless, functional aroma. 

Biotin - This vitamin collaborates with our growth supporting ingredients. 
  
Citric Acid - To protect the scalp microbiome, this buffer ensures the pH of the formulation is equilibrated to that of the scalp.

Sandalwood - This ingredient adds to the aromatherapeutic benefit of the formulation while also serving as an antimicrobial.

Good Shit.

CLICK HERE for links to research studies of the safety and efficacy of these ingredients.

We're a proud 1% for the Planet Member -- this ensures that 1% of all Highland sales are contributed to environmental non-profits committed to protecting our home.

Reducing our reliance on plastic:

Our container, sourced from infinitely recyclable and post-consumer recycled aluminum, ensures our packaging uses zero plastics and is easy for users to recycle responsibly.

Our shipping box, label, and materials are made from recycled post-consumer materials and are recyclable.

We want you to love your purchase, so we back your first Highland purchase with a 100% satisfaction guarantee!

Because our products contain all-natural ingredients and are unconventional by design, we ask that you try the product for at least one week. From there -- don't love it? Your money back.

In an anonymous survey of 400 customers:

91%

Were happy with their Highland purchase

86%

Noticed a healthier, more nourished hair and scalp

FAQs

F*ck no. It’s something far better that will replace your shampoo forever. It’s the total package for hair and scalp hygiene and care, combining salon-quality performance with hydration, protection, and growth support all while providing your scalp the love it deserves, too.

While The Wash is a deeply hydrating cleanser that can be used without a conditioner, no – it is not a conditioner nor a conditioner replacement.

We take great care in developing products, which means we release things very slowly… but keep an eye out in 2025 for your conditioner solution from Highland. In the meantime, you can pair The Wash with your favorite, clean conditioner.

What separates The Wash from traditional shampoo products is our focus on holistic hair and scalp longevity.

This product promotes a proactive and maintenance approach to scalp + hair cleansing/care vs. a degenerative traditional shampoo... and we're so confident we've created the best hair cleansing product on the market that we back it with a 100% money back guarantee.

The Wash replaces your current shampoo, so the answer depends on your hair type, length, and lifestyle. There’s no such thing as one-size fits all, so we recommend adjusting and experimenting until you find the frequency that’s right for you. For fine/thin hair, we recommend starting at 3-4 washes weekly. For curly and coily hair, we recommend starting at 2 washes weekly.

If you’re using The Wash specifically to assist in shedding prevention and growth support, we recommend washing 4-5x week and adjusting as needed.

In numerous ways, and by targeting various causes of hair shedding and loss, YES. Our ingredient deck relies on clinically proven botanicals that are shown to inhibit DHT and 5a-reductase, target inflammation, and increase circulation and blood flow – all of which assists in delivering nutrients and supporting healthy growth.

This is not only crucial for people experiencing hair loss, but for all individuals who aim to proactively support consistent, healthy hair growth.

Like you’ve stepped foot into a Scandinavian spa, with pleasant wild mint and sandalwood aroma. Our pure, essential oil scent isn’t just for scent - the functional fragrance is backed by research to promote stimulation, hair growth, and general scalp wellness. 

The Wash

Clinically backed formula icon

Natural, botanical ingredients, backed by science for hair and scalp health.

Natural ingredients icon

Natural, botanical ingredients, backed by science for hair and scalp health.

Nourish icon

Nourishes the hair and scalp through rich, detoxifying ingredients.

Natural ingredients icon

Drives volume while DHT blocking actives reduce shedding.

VS

Traditional Shampoo

Lab test icon

Harmful, carcinogenic ingredients that disrupt hormone function.

Harmful chemical icon

Damages the hair and scalp through harsh, moisture-stripping chemicals.

Dryness and flaking icon

Creates dryness, flakiness, and overproduction of sebum.

Reduced hair volume icon

Leaves hair flat, frizzy, lifeless, and thinning.

Support Your Healthy Hair Growth Cycle

We formulated The Wash with potent botanical extracts which are clinically-backed to address common hair loss concerns and optimize the hair growth cycle.

buy THE WASH now
Hand holding The Wash bottle with pump and citrus label in white tiled shower
Close-up of rosemary sprigs showcasing fresh green needle-like leaves on a weathered wooden surface

Rosemary

The active compound found in rosemary, carnosic acid, is a powerful 5a reductase inhibitor, which blocks DHT formation, helping to prevent hair loss

Close-up of rosemary sprigs showcasing fresh green needle-like leaves on a weathered wooden surface
Coffee beans scattered in a loose row on a textured beige surface illustrating the caffeine ingredient

Caffeine

This coffee derived extract penetrates the hair follicle to stimulate the area and increase the anagen (growth) phase. Published literature demonstrates results that are competitive with minoxidil.

Coffee beans scattered in a loose row on a textured beige surface illustrating the caffeine ingredient
Close-up of tocopherol gel in a jar showcasing glossy amber texture with warm peach background

Tocopherol

A free-radical-fighting active demonstrated to have synergistic effects with l-menthol and caffeine to stimulate the scalp and follicle, while promoting healthy hair growth

Close-up of tocopherol gel in a jar showcasing glossy amber texture with warm peach background
Mint leaf representing L-menthol resting on a dollop of white cream in a glass dish on a white background

L-Menthol

A proven vasodilator, which promotes growth by stimulating and opening up the hair follicle.

Mint leaf representing L-menthol resting on a dollop of white cream in a glass dish on a white background
Close-up of rosemary sprigs showcasing fresh green needle-like leaves on a weathered wooden surface

Rosemary

The active compound found in rosemary, carnosic acid, is a powerful 5a reductase inhibitor, which blocks DHT formation, helping to prevent hair loss

Coffee beans scattered in a loose row on a textured beige surface illustrating the caffeine ingredient

Caffeine

This coffee derived extract penetrates the hair follicle to stimulate the area and increase the anagen (growth) phase. Published literature demonstrates results that are competitive with minoxidil.

Close-up of tocopherol gel in a jar showcasing glossy amber texture with warm peach background

Tocopherol

A free-radical-fighting active demonstrated to have synergistic effects with l-menthol and caffeine to stimulate the scalp and follicle, while promoting healthy hair growth

Mint leaf representing L-menthol resting on a dollop of white cream in a glass dish on a white background

L-Menthol

A proven vasodilator, which promotes growth by stimulating and opening up the hair follicle.

Made for the Pros, Optimized for You 

Two men seated side by side smiling against an exposed brick studio wall
01

From the beginning of the Highland journey, we loathed shampoos and saw an opportunity to create the best cleanser in the world.

Highland team members discussing The Wash formulation in a lab-like production setting
02

Wanting to create a product that nourishes hair & scalp and supports hair growth, we worked with an organic chemistry and chemical biology specialized research scientist to bring our dream formulation to life.

Lab technician pouring blue shampoo formulation into a funnel above a brown bottle in a quality-control laboratory
03

In partnership with our lab, we spent nearly a year hair and scalp cleanser unlike anything currently on the market.

Hair stylist adjusting a cape on a smiling seated client in a modern salon with mirrors and exposed ceiling lights
04

We rigorously tested it with world-class professionals, ensuring it would deliver in the best salons in the world.

Person washing long dark hair with The Wash shampoo, hands massaging lathered scalp in a tiled shower
05

We put it in the hands of everyday users, delivering a spa-like experience that forever changes the way people wash their hair.  

Abstract aerial landscape: curved copper-orange sand ridges and dark black sand channels with shimmering texture.

CLEANSE

HYDRATE

NOURISH